Looking Beyond Thiland’s Tourism Industry

Looking Beyond Thiland’s Tourism Industry

As per the Global Destination Cities Index, Bangkok was the most visited place in 2013. This should be no surprise since after the 1960s, Bangkok has enjoyed a position of crossroads for international transport due to the stable political ambiance.  In 2008 Bangkok was also ranked 3rd behind only London and New York in Euromonitor International’s list of Top City Destinations. Furthermore, other major cities like Phuket, Pattaya and Chiang Mai were also featured on the list. This article will not entirely focus on the tourist destinations in Thailand. In fact it will look beyond the country’s tourism industry, how it has evolved the country and its people over time.
Thailand uses two promotional slogans to advertise its tourism both to Thai people, and to the international markets. To the Thai, the slogan given out is ‘Unseen in Thailand’. For foreigners the slogan is ‘Amazing Thailand’. These slogans act not only as marketing tools, but somewhat of identity representatives of  Thailand to the people of Thailand and the rest of the world. And considering the successful tourism industry that the country boasts of we can only assume the slogans have been more than helpful. Moreover Thailand boasts of world-famous cultural festivals that are viably different and more attractive to tourists worldwide. The reason why they are different is that these festivals are practiced almost no where outside Thailand. That could also be the reason why they have been successful. Some examples are the water splashing festival of Songkran, or the Loy Krathong.
For the Thai, adopting their national festivals and promoting them to such an extent is evidence that the Thai take pride in their country, their heritage and their culture. What some countries do often, Pakistan included, is that they find out what kind of activities their tourists are fond of, and then they present those very activities to them. What they don’t do is take their own culture and present it to their tourists, like Thailand does. Furthermore Thailand has one of those tourism industries that use as little as commercial cashing techniques as possible: For example, inane offers like using a specific typeof money, a minimum amount of money that definitely has to be used or buying soundcloud followers or youtube views for certain facilities to be made available. As a result even if foreigners in Thailand find themselves in attractions they have felt anywhere else, they also find themselves completely impressed with the fact that Thailand is bold enough to believe that with the cultural heritage it owns, it does not need anything outside of it to impress its millions of tourists.
The world we live in today has been synchronized to  just the LCD of a pocket sized smart phone. Since we are looking beyond the tourism industry we must also consider its impact on the social world. For instance, as per a list released by the photo sharing network Instagram, the two most photographed locations in the world in 2012 were the Suvarnabhumi Airport and the Siam Paragom Shopping mall, both in Thailand. They finished ahead of NYC’s Times Square and the Eiffel Tower in Paris. Furthermore, Thailand is home to some of the most accredited hospitals, hence attracting medical tourists as well. Undoubtedly Thailand’s tourism industry has left its marks everywhere in the world.

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